Eternal shares rise 1.5% as Apple iPhone 18 Pro made available on Blinkit

Fresh updates from the financial markets indicate that Eternal shares rose over 1.5% on September 18 after its quick commerce started selling the Apple iPhone 18 Pro in all four colours.

The platform will additionally stock the iPhone 18 Pro Max, Apple Watch Series 12 and AirPods 5, in partnership with Apple, delivering new launches to customers on day one, stated Eternal Group CEO Albinder Dhindsa on X platform.

Dhindsa, who took over as Group CEO of Eternal — Blinkit's parent firm — in February, stated the tie-up brings Apple's latest lineup to Blinkit users across 10 cities on launch day: Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur and Lucknow, with more cities anticipated to follow. Customers can additionally avail discounts on select credit cards and no-cost EMI options on the new devices.

The move deepens Blinkit's propel into big-ticket, high-margin electronics — a category quick-commerce platforms have been racing into — and marks a direct partnership with Apple rather than routing through third-party retailers, positioning Blinkit as a same-day option for Apple's marquee launches alongside traditional retail and e-commerce channels.

At 1 pm on September 18, Eternal shares were trading 1.5% elevated at Rs 327.5 apiece.

New launch: iPhone 18 Pro is now available on Blinkit (in all 4 colours) ✌️

This year, we’ve additionally got the new iPhone 18 Pro Max, Apple Watch S12 and Airpods 5. We've partnered with @Apple, bringing their latest products to Blinkit customers in Delhi NCR, Mumbai, Bengaluru,… pic.twitter.com/X3wogkuZ3j

— Albinder Dhindsa (@albinder) September 18, 2026

Apple fans in Delhi were up early on September 18 as the iPhone 18 Pro and iPhone 18 Pro Max went on sale in India. Some buyers touched Select Citywalk Mall in Saket before sunrise, hoping to be among the first to get the new models. Pre-orders for the latest Pro models began on September 12. By launch morning, a crowd had gathered outside the Apple Store at the mall, with several people waiting in chairs while it was still dark outside. One buyer told ANI that he had already pre-booked an iPhone 18 Pro Max and was waiting for the store to open. Despite the queue, he was determined to be the first person to collect his phone.

Apple has promoted the iPhone 18 Pro series around improvements to its camera, battery, performance and AI features. The firm says the phones include “the most advanced camera in an iPhone, incredible battery life, next-level performance, and Siri AI.” “With iPhone 18 Pro, we’ve made advancements to the areas our users care around most: camera, performance, battery, and intelligence. And we didn’t just make incremental improvements in these areas — we took huge leaps forward to create the best Pro iPhone we’ve ever made,” stated Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, as per a press release.

He additionally highlighted changes aimed at people who take photos and videos regularly. “iPhone 18 Pro makes it easy for anyone to capture stunning photos and videos using variable aperture, while providing more versatility for creators and more control for pros. Paired with impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks entirely new ways for users to express themselves.” The iPhone 18 Pro starts at Rs 1,64,900 in India, while the iPhone 18 Pro Max is priced at Rs 1,79,900.