Redington shares rise up to 5.5% as Apple launches iPhone 18 series, hikes iPhone 17 prices in India

Reports coming in for today mention that Redington shares rose up to 5.5% on September 10 after Apple boosted the prices of several iPhone models in India, with the iPhone 17 now starting at Rs 99,900, up from Rs 82,900 earlier, while the newly rolled out iPhone 18 Pro and iPhone 18 Pro Max are priced significantly elevated than their iPhone 17 Pro counterparts. The firm has additionally entered the foldable smartphone segment with the iPhone Duo, which starts at Rs 2,99,900.

The 256 GB iPhone 17 now costs Rs 99,900, a Rs 17,000 or 20.5% gain from Rs 82,900. The 512 GB variant is priced at Rs 1,24,900, up Rs 22,000 or 21.4% from Rs 1,02,900.

The iPhone 18 Pro starts at Rs 1,64,900, compared with Rs 1,34,900 for the iPhone 17 Pro, marking a 22% gain. The iPhone 18 Pro Max starts at Rs 1,79,900, up 20% from Rs 1,49,900 for the iPhone 17 Pro Max.

The price gain for Apple's Pro models in India is considerably elevated than in several other major markets. In the US, the iPhone 18 Pro starts at $1,199, up 9% from $1,099 for the iPhone 17 Pro, while the Pro Max starts at $1,299, an 8% gain. China sees increases of 11% and 10%, respectively, while the UK records 9% and 8%. Japan sees increases of 22% for the Pro and 23% for the Pro Max.

Redington is one of Apple's primary authorised national supply chain and distribution partners across India, the Middle East and Africa (MEA), with Apple products contributing a significant share of its mobility segment revenues.

At 10:50 am on September 10, Redington shares were trading 1% elevated at Rs 382.2 apiece after hitting intraday high of Rs 398.45.

The Duo could shake up a category long dominated by Samsung and Chinese firms like Huawei, whose devices have struggled to move beyond a niche audience. Market watchers have long stated Apple's entry could be the catalyst foldables need, helping bring the form factor into the mainstream much as the firm did with smartwatches and wireless earbuds.

The Duo is sized and shaped like a passport, with rounded edges. It opens into a horizontal, 7.6-inch-diagonal (19 cm) screen that additionally can be viewed vertically. There is a smaller single screen on the front, when the phone is folded. When open, it is Apple's thinnest phone, the firm stated. That stated, it is thicker than folding phones offered by Chinese rivals.

Apple positioned the iPhone Duo as a business productivity device, showing how it would manage Zoom calls with multiple participants and a broader view of the Slack messaging app. The Duo's larger screen will backing multiple app windows at once, a move aimed at productivity that Apple has made with some of its iPads.

Apple stated the iPhone Duo, available from October 23, will feature the A20 Pro chip to drive its displays and additionally a new C2 modem chip designed by Apple, part of its move away from Qualcomm's wireless data chips. Its battery supports 24 hours of mixed dual-screen use and can charge to 50% in around 20 minutes.

The iPhone 18 Pro additionally will include the new A20 Pro chip, which brings improvements to help advanced AI models run directly on iPhones.